Direct Marketing Day Foundation Inc. increased its grants and scholarship awards 9 percent over last year, the foundation said yesterday.
“We tightened up on overhead, which enabled us to add more dollars to go where they would do the most good — to scholarships to help students meet the rising cost of tuition,” chairman Lee Epstein said in a statement.
The foundation said it helped update reference library material, books, videos and CD-ROMs for 22 colleges and universities.
The foundation will once again underwrite the Direct Marketing Educational Foundation’s Graduate Students Institute program and will give a one-year grant to the Direct Marketing Club of New York to allow the club to invite DM students to their monthly meetings starting in September.
