Dimac Marketing Partners said yesterday it has expanded its direct marketing service capabilities to the interactive channel by forming a partnership with CoolSavings.com Inc.
The agreement — between Dimac’s Interactive Strategic Solutions Group and CoolSavings — will enable Dimac to assist its clients in identifying, acquiring and retaining customers through traditional as well as online targeted advertising and promotional incentives. These e-marketing methods, in turn, will enable Dimac’s clients to achieve a strong return on their marketing investment while decreasing the time to market. .
