Digital Impact, San Mateo, CA, is expected to formally announce today the establishment of its Professional Services division to provide online marketing services and products to its core clientele of financial services, business-to-business technology and retail companies.
The new division, headed by vice president John Ouren, provides Digital Impact's enterprise clients with custom design services and integrated online marketing programs in five categories: acquisition, strategic, analytic and creative services and custom programs.
The acquisition services group will perform prospect generation, list brokerage, e-mail sponsorship and viral marketing services, the company said. Strategic services specializes in marketing to vertical audiences.
“There's a growing need for customized services to help these large companies market to and retain their customers,” said William Park, Digital Impact's CEO. “Financial services firms for a long time have been multichannel companies. This is just another channel for them to use.”
The company's clients include Fidelity Investments, Wal-Mart.com, Target Stores, Morgan Stanley Dean Witter Discover Card and Charles Schwab.
Digital Impact's Professional Services division takes a vertical marketing approach.
“Our clients want a full-service turnkey approach,” Ouren said. “For them, e-mail marketing needs to be vertically focused.”
