Digital Archaeology Corp., Lenexa, KS, a customer relationship management software provider, announced a strategic alliance with OgilvyOne Worldwide, New York, this month.
Under the terms of the agreement, OgilvyOne will use Digital Archaeology’s Discovery Suite and c-Discovery applications to integrate e-commerce and bricks-and-mortar customer data to help its clients better identify and differentiate customers, and customize products and services for those customers.
Digital Archaeology will provide the software solutions for Ogilvy’s Web and customer-centric analeptics by linking o clients’ e-commerce and Web site-related data to the customer information retrieved from their bricks-and-mortar sources.
