Diesel Fitness, a popular gym in Toronto, named Channel 500 its agency of record.
The Toronto direct response television specialist is charged with expanding Diesel Fitness' brand awareness across Canada's largest city and boosting membership through advertising, mail and guerrilla marketing.
Opened in 2002, Diesel Fitness offers new workout regimes like Video Star and break dance 101 with yoga, massage therapy and eucalyptus steam rooms. Channel 500, founded in 1993, has clients like Kitchen Aid, Ford and IBM.
