DHL enhanced its domestic Next Day Air products through an expansion of service coverage nationwide, the carrier said yesterday.
DHL also is expanding its money-back guarantee for DHL Next Day 10:30 AM and DHL Saturday Delivery services. DHL's Next Day Air products include DHL Next Day 10:30 AM, DHL Next Day 12:00 PM and DHL Next Day 3:00 PM, complemented by DHL Same Day service for the most time-critical shipments.
As of yesterday, DHL bolstered its service coverage for its Next Day products, upgrading nearly 300 ZIP codes to its 10:30 AM product, 179 ZIP codes to its Next Day 12:00 PM product and 231 ZIP codes to its Saturday Delivery service.
In addition, the DHL Next Day 10:30 AM and DHL Saturday Delivery services are now backed by an enhanced money-back guarantee that includes both the transportation charges and the associated service fees. Furthermore, DHL recently upgraded its Next Day 3:00 PM service, adding new competitive rates and extending its service guarantee to shipments up to 150 pounds.
A nationwide marketing campaign also begin yesterday, featuring print, online and direct mail advertising centering on increasing customer awareness of DHL's Next Day Air product offerings and commitment to customer service. The new advertising and marketing message will be seen in major national business and vertical industry publications and will demonstrate that U.S. industries can rely on the speed and reliability of DHL Next Day Air services.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters