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Thursday, March 27
1:00PM – 2:00PM ET
What would you do if you knew you could create more relevant and insightful customer interactions? That you could provide a custom-crafted omni-channel experience? And that it could all be delivered so seamlessly it feels like a bit of engineered serendipity?
The magic resides in your data. Once you unlock the magic, you can achieve unparalleled customer experience with data-driven marketing.
So, what are you doing with your available data?
Most marketers use only a portion of their customer data, leaving valuable insights trapped in silos and unavailable to drive business transformation.In fact, according to the 2013 Teradata Data-Driven Marketing Survey:
- Only 18% of marketers say they have a single view of their customers
- Almost half of all marketers surveyed feel data is the most underutilized asset within their respective organizations
- 78% of marketers feel pressure to become more data-driven
Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses – and exceeded expectations – by creating insight-driven, omni-channel customer experiences.
Darrel Kammeyer, Executive Director of Marketing Solutions, Teradata Solutions