Hitmetrix - User behavior analytics & recording

Del Taco calls consumers into the ring

Put up your dukes…Del Taco is running a new campaign that challenges consumers in California, Arizona and Nevada to come into the ring with some famous sports stars. The campaign, called the Bold Challenges sweepstakes, calls consumers to challenge the sports champion of their choice to a match. Participants can pick from five different athletes to compete including  Luc Robitaille, Tito Ortiz, Matt Kenseth, Sugar Ray Leonard and Annie Duke. Participants can sign up online or on the mobile phone by texting the champion’s name to 34343, as well as in person at the San Manual Indian Bingo & Casino. The challenge runs July 29-Aug 28th.

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