Deal Creates Marketing Opportunities for Keyword Searches

B2BWorks, Chicago, announced yesterday that it will offer premium keyword search marketing opportunities to the business-to-business marketplace as the result of an agreement with Northern Light.

As a result of the deal B2BWorks can sell keyword-based marketing across the Northern Light search engine.

The marketing opportunities include key word text links, banners and skyscraper advertisements alongside search results relevant to the marketer, in addition to subject category and run-of-site options.

B2BWorks, a BTB online marketing and media services company, offers a network of more than 500 premium BTB Web sites that span the top business sectors. In addition, it also provides a full suite of BTB marketing products and services including banners and microsites, permission e-mail marketing, e-mail newsletter sponsorships, lead generation tools, custom research, comprehensive campaign reporting, strategic consulting, privately branded ad-serving solutions and creative services.

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