Database provider DataSight Inc., Golden, CO, announced its Vista product line this week. The products are designed to let the company’s retail clients send personalized messages to their customers via the Internet.
Vista has three applications that are each intended for various kinds of Internet marketers. The idea behind all three is to allow a company to add personal flavor to its e-commerce, and therefore encourage customer loyalty.
The message content will be individually based on DataSight’s demographic information, which Vista sorts upon acquisition from online and offline partners.