Group 1 Software, Lanham, MD, debuted DM1 Corporate Hospitality, its enterprise marketing automation system, earlier this month.
The system provides hospitality marketers with enterprisewide features to understand and serve their guests better and to develop one-to-one customer communications. DM1 Corporate Hospitality also offers data hygiene and enhancement capabilities and provides analysis through ad hoc query and online analytical processing software, data visualization, modeling, reporting and campaign management. It incorporates third-party technologies from companies such as Oracle, Cognos, Dimensional Insight and MapInfo.
Whether installed at a company or used as an application service provider, users can access the suite via the Internet. The solution also can be implemented more quickly because it is a template solution rather than a fully customizable offering, which it had been in the past.
For more information, call 301/731-2300.