Hitmetrix - User behavior analytics & recording

Data Warehouse Buys SER Call System

Mortgage direct marketing and lead-generation firm Data Warehouse chose a predictive dialer marketed by SER Solutions Inc., SER said this month.

The predictive dialer will be installed at Boca Raton, FL-based Data Warehouse's Frontline Direct call center in Fort Lauderdale, FL. Terms of the contract between Data Warehouse and SER, Dulles, VA, were not disclosed.

Data Warehouse provides lead-generation campaign services to 8,000 mortgage companies nationwide, according to SER. The company claims to have the largest open mortgage lead database in the nation with 52 million unique records covering 800 counties.

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