Kiddie Academy International, franchisers of child-care learning centers, named Crosby Marketing Communications, Annapolis, MD, as its agency of record following a competitive review, the agency said yesterday.
To help Kiddie Academy prepare for projected growth of 30 percent over the next two years, Crosby will update the company's brand image and create integrated advertising, public relations and direct marketing programs to attract new franchisees and customers, the agency said.
Kiddie Academy, founded in 1981 and based in Bel Air, MD, operates more than 75 child-care learning centers in 22 states, both corporately and through its franchisees. Each Kiddie Academy Child Care Learning Center offers an education-based program for infants to 12-year-olds.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
