TORONTO — CPM Corp. Peoria, IL, announced at the DMA show here this week an alliance with Acxiom Corp., Little Rock, AR, to provide a mini customer relationship management solution for healthcare marketers. Acxiom will provide
demographic and lifestyle data while CPM provides patient data. The new
program, dubbed Quick Start, enables smaller marketers with limited
budgets the opportunity to access the combined database over the
Internet. Methodist Medical Center, Peoria, a 600-bed hospital, is the
first to sign up for Quick Start.
