PROOF Positioning is a market research company based in Overland Park, Kansas. The company focuses on using emotional data to answer company leader’s burning questions. The company started in 2012, and has been growing and gaining important customer insights since then. Starting a new era of growth, PROOF Positioning has recently promoted Courtney Chapman to be president of the company.
CEO, Grant Gooding said Courtney is the heartbeat of PROOF. He said, “I am honored to have her continue to grow and evolve the company. She has been here since the company’s inception, and much of our success is due to her spearheading the strategic growth of the business.”
Previously, as Chief Operating Officer Chapman helped design business processes and scale the company. She managed the development of their unique technology platform, which measures customers’ emotions and preferences to determine why they buy and take action.
“I am honored to continue to grow PROOF as president,” Chapman said. “With a solid foundation of customers and technology, PROOF can be a disruptor in the market research space, and I am excited to be a part of that future.”
In her new role, she will continue developing business processes, form strategic partnerships, and grow the PROOF Positioning team.