As expected, the U.S. District Court in the Southern District of New York approved a settlement of privacy litigation against DoubleClick Inc. this week.
DoubleClick agreed to implement a number of privacy provisions in exchange for the dismissal of lawsuits pending in New York, California and Texas.
DoubleClick also plans to serve 300 million banner ads that invite consumers to learn more about Internet privacy.
The litigation stemmed from DoubleClick's merger in November 1999 with Abacus Direct and its stated intention shortly thereafter to merge offline data with online data.
An objection filed May 6 by privacy advocates Electronic Privacy Information Center and Junkbusters did not have any bearing on the court's decision.