Convio Offering New Analytic Tool

Application service provider Convio plans to release its new analytical tool for nonprofit organizations in June.

Convio Advanced Analytics is a marketing analysis tool that will let nonprofits plan, track and compare online fundraising campaigns.

Convio said fundraisers can use it to determine which activities spark the best constituent response; compare the results of different fundraising, advocacy and e-mail campaigns; target fundraising appeals more accurately and segment constituents by engagement.

Convio is in Austin, TX. More information on Advanced Analytics can be obtained at www.convio.com.

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