Conference Covers Changes Caused by Internet Consumers

The top 10 social networking Web sites, including MySpace, Blogger and YouTube, collectively have grown 47 percent year over year, according to research from Nielsen//NetRatings.

This trend and other research regarding changes in Internet marketing triggered by consumer involvement will be presented by Jon Gibs, senior director of media at NetRatings, at this year’s Digital Marketing Conference. The show will be held June 8-9 at New York’s Marriott Marquis hotel.

Mr. Gibs’ exclusive research, titled “Mash-Up Media: My.Internet,” is scheduled for 10:30 a.m. June 8. It includes the effects of media fragmentation on consumer engagement with publishers and the new advertising models open to agencies and advertisers.

The term “My.Internet” was coined by Mr. Gibs and refers to consumer-generated space online. It speaks to the fact that anyone who wants to can add content to the Web. This phenomenon brings about challenges, which Mr. Gibs will address in a presentation on what marketers should expect in the coming year.

Leaders from several interactive media companies are scheduled to attend and participate in the conference this year.

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