Sedona Corp., King of Prussia, PA, said yesterday that Columbian Bank & Trust has chosen its customer relationship management software, Intarsia, to help the bank identify new prospective customers and offer enhanced customer service.
Columbian Bank & Trust is a $152 million bank with seven branch offices in Topeka, Kansas.
The bank will install Intarsia on a Windows NT server with future plans to migrate to an IBM eServer iSeries system, which will work with the bank's core management information processing system, Jack Henry & Associates' CIF 20/20TM.
Intarsia will be used by the bank's customer service department to evaluate its existing customer base to determine what new types of products to offer to its 6,000 customers. Additionally, the bank plans to buy prospect mailing lists and use Intarsia to create targeted marketing programs to specific areas in the Topeka area.
Utilizing the data content in the Jack Henry system, Intarsia extracts customer information and combines it with third-party business-to-business or business-to-consumer data such as lifestyle and preference information. Intarsia then filters, analyzes, and visually presents the data while using sophisticated techniques for householding and segmentation.
Subsequently, Intarsia can then help users analyze customer and product profitability, develop customer and prospect profiles, and develop and track marketing campaigns.
