LONDON — Colin Lloyd, the longtime CEO of the British DMA, has been named president of the association and will give up his chief executive responsibilities Nov. 1.
James Kelly, the new chief operating officer, will handle day-to-day management and report to the board's executive committee.
In his new role, Lloyd will focus on e-commerce, international policy, extension of the DMA brand into “new commercial opportunities” and other “external development,” a UK DMA statement said.
This is the first time the UK DMA has had a president. DDV, the German DMA, has long split top executive roles between a managing director who runs daily affairs and a president who acts as industry spokesperson to the outside.
“I will continue with my chairmanships of the Telephone Preference Service, CAM and Trust UK and retain directorships of the Alliance for Electronic Business and Advertising Association,” Lloyd said.
He noted that in the seven years he has led the DMA membership has tripled, revenues were up fourfold and staff has grown from 15 to 52.
“The DMA is now the largest trade association in the marketing industry in Europe, this helps give a policy influence with the UK government and the European Commission.”
Lloyd also said it was time to focus more on outside activities of the DMA, including the International Federation of Direct Marketing Associations. Lloyd was one of the driving forces behind founding the IFDMA in 1996.
Lloyd will attend the group's meeting Sunday, held as part of the US DMA's 83rd annual conference being held in New Orleans.
