CognitiveData and Marketsmith are joining forces to incorporate CognitiveData's IntelliDress software into Marketsmith's Sightsmith analytics service, the companies will announce today.
CognitiveData says the combined system will help multichannel marketers save money on mailing costs and streamline their contact management strategies. IntelliDress uses matching technology to consolidate buying identities and locate branded buyers at their current addresses. Sightsmith provides both a drill-down analysis of a direct marketer's current marketing practices and processes and recommendations for growth strategies and improved performance.
“For years, we struggled with our clients' inconsistencies in their matching logic and the real challenges those inconsistencies presented,” Marketsmith president/CEO Monica C. Smith said in a statement. “With IntelliDress imbedded and integrated into our platform, our product now gives clients that final level of intelligence, providing the clearest view into performance of business units by channel.”