Coaching up UGC

To promote the launch of a new handbag, accessories designer Coach is running a social media sweepstakes campaign. The campaign to promote the new Poppy handbag calls on women age 16 to 28 to go online to create their own scrapbook page and design their own “Poppy Girl” personality. This user-generated design can be shared virally through e-mail and share-with-a-friend functions across multiple social media platforms. The winner of the best Poppy Girl page will win a $2,500 shopping spree at Coach

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