The highly sought after CMP Media Inc. mailing lists and databases are coming home.
After two years under management at Worldata, Boca Raton, FL, the file was awarded June 3 to Database Marketing Concepts (DMC), Bohemia, NY, which is headed by former CMP in-house manager Peter Candito. DMC will take over the file July 1.
CMP, Manhasset, NY, publishes eight hi-tech, controlled circulation magazines and the paid circulation Windows Magazine with a total universe of more than 2.1 million names (not counting recent acquisitions). It also offers 27 segmented databases that cover the original equipment manufacturer, channel and technology buyer markets with a total universe of 1.7 million business technology builders, sellers and users and 1.3 million home users.
“We’re intimately familiar with the product and the type of service level expected,” said Candito, who spent 11 years as CMP senior director of direct marketing services before becoming president of DMC. “We’re a customer-service company just like we were as the in-house list manager.”
Candito brought two former CMP staffers with him to DMC and plans to add up to 10 people to manage what will become his company’s largest property.
CMP has been searching for a new list manager since Worldata resigned management in April, effective June 30.
“With DMC’s expertise in the high-technology field, first-hand knowledge of our lists, and strategies for packaging these lists to meet customers’ needs, we feel we have found an ideal partner to help us grow this business,” said CMP general manager of publishing Gretchen Teichgraeber in a prepared statement.
Candito said he intends to help CMP create more database lists and expand its international offerings.
“It was probably a good choice on CMP’s part,” said Worldata CEO Roy Schwedelson. “When we resigned the files, I recommended that they speak to Peter. I’m glad for the file’s sake that they took that recommendation.”
Schwedelson said the CMP file brought in close to $12 million in revenue in the last 12 months.
The lists and databases associated with the former McGraw-Hill titles purchased by CMP last month — Byte, Data Communications, LAN Times, tele.com — will continue to be managed by the Lake Group, Rye, NY.
