Direct marketing and Internet solutions company CMG Direct, Wilmington, MA, has debuted an opt-in e-mail marketing Web site at www.cmgexpress.net. The site includes ExpressList, an e-mail database that lets marketers go online and segment e-mail lists by markets across list sources. Those sources include InfoBeat, Roxy.com and Yoyodyne.
CMGExpress.net also has announced the availability of a new Web site marketing tool, PermissionPlus, that is intended to help companies convert anonymous Web traffic into buying customers by combining a navigation tool to guide consumers to the products they are most interested in. It lets users immediately measure the effectiveness of a campaign and make necessary changes. PermissionPlus also offers post-site visit e-mail capabilities.
