ClientLogic Specialists Marketing Services, Weehawken, NJ, yesterday announced its appointment as list manager for more than 45 automotive subscriber files from Primedia effective Aug. 1.
The files total 3 million names and include six groups of titles.
· The Consumer Group includes Automobile, Motor Trend and Truck Trend.
· The Domestic Performance Group includes Car Craft, Chevy High Performance, Corvette Fever, Hot Rod, 5.0 Mustang and Super Fords, Mustang & Fords, Mustang Monthly, Circle Track, Mopar Muscle and Stock Car Racing.
· The Lowrider Group contains Lowrider and Lowrider Euro.
· The Import Group contains Car Audio & Electronics, European Car, Eurotuner, Honda Tuning, Import Tuner, Sport Compact Car, Super Street, Turbo & High-Tech Performance and VW Trends.
· The Street Rod and Performance Group has Classic Trucks, Custom Rodder, GM High-Tech Performance, High Performance Pontiac, Popular Hot Rodding, Rod & Custom, Street Rodder, Super Chevy, Vette, Muscle Mustangs and Fast Fords and Kit Car.
· The Truck/Off-Road SUV Group includes 4Wheel Drive & Sport Utility, 4Wheel & Off-Road, Four Wheeler, JP, Custom Classic Trucks, Mini Truckin, Off Road, Sport Truck, Truckin's SUV and Truckin.
Data cards for the files will be available Aug. 1 through ClientLogic.
