ClientLogic Specialists Marketing Services, Weehawken, NJ, said yesterday that it was awarded management duties for 15 magazine titles, five book clubs and five insert media programs from F+W Publications Inc.
The company already has assumed management of the Log Homes Illustrated and Country's Best Log Homes magazine lists with 40,400 and 42,700 names, respectively.
Effective Oct. 17, ClientLogic takes over list management for the following magazine titles: Decorative Artist's Workbook, Family Tree, Horticulture, HOW Magazine, I.D. (The International Design Magazine), Memory Makers, Pastel Journal, Popular Woodworking, PRINT, Scuba Diving, The Artist's Magazine, Watercolor Magic and Writer's Digest. These files total more than 800,000 names.
Also effective Oct. 17 are the following book clubs and insert media ride-along programs: Decorative Artist's Book Club, North Light Book Club, The ScrapBook Club, WoodWorker's Book Club and Writer's Digest Book Club. They offer more than 190,000 names and insert opportunities.
ClientLogic expects to launch the F+W Publications Inc. Megafile soon as well.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters