ClientLogic Specialists Marketing Services, Weehawken, NJ, last week announced its e-Sites4U Web directories' 2001 mail plans and distribution partners.
“The premise of the e-Sites4U directories is to utilize offline media to drive traffic online,” said Mario Lupia, client management director at ClientLogic Specialists.
The digest-size print directories contain listings of mostly e-commerce companies looking to drive traffic to their Web sites. The directories ride along with co-op programs for e-Sites4U distribution partners.
The Young Family Directory debuted in September 1999 and will mail four times in 2001 to 1 million young U.S. families through the Carol Wright CyberValuz program. Participating advertisers in the directory have included Scholastic.com, RightStart.com and ChildrensPlace.com.
In the second quarter of 2001, ClientLogic plans to launch a new directory called the Hot Link Web Guide. The new guide will be a general market directory broken into targeted sections, including travel, health/fitness, new parents, food/cooking and personal finance.
Access Magazine, a weekly newspaper supplement, will be the distributor of the guide. It will be distributed three times in 2001 to 11 million households.
Interested companies can contact ClientLogic Specialists for listing information and pricing.
