Christopher & Banks, a women’s clothing specialty retailer, has launched its “Friendship Rewards” multichannel loyalty program.
The initiative, announced March 9, will span the company’s more than 800 retail locations and two e-commerce sites under its Christopher & Banks and CJ Banks brands. CJ Banks is the company’s plus-size division.
“Friendship Rewards is a point-based program that offers our friends meaningful rewards on purchases across all channels,” said Etienne McManus-White, VP of Marketing for Christopher & Banks, in a statement. “In addition, our friends will be rewarded with invitations to exclusive sales and events.”