ChoicePoint Precision Marketing released a new database software system yesterday for use in prospect marketing.
Marketers can use the ExplorerN.C. system to plan contact strategies, identify markets and discover possibilities, the company said. ChoicePoint designed the system to give marketers an active hand in the prospect management process without having to develop a custom-made marketing system.
ChoicePoint said it could offer its software at 70 percent to 75 percent less than the cost of a customized prospect marketing system.
In addition to ExplorerN.C., ChoicePoint, Alpharetta, GA, provides processing and fulfillment services, including data integration, mail production, telemarketing and analysis.