Chase Travel has launched its pioneering nationwide multimedia marketing campaign “Where Travelers Go,” aimed at bolstering its status as the favorite travel company among credit card users. The campaign exhibits a host of unique and exotic destinations accessible through their services and uses various forms of media to reach a diverse customer base. Storytelling, customer testimonials, and exciting experiences are at the forefront of this strategy.
Apart from promoting travel services, the campaign also underscores the unique advantages that Chase Travel’s credit card offers to its users, catering to their financial convenience as well as enhancing their travel experiences.
The campaign reflects Chase Travel’s commitment to address the evolving needs of its customers and bridge the gap between credit card users and their travel aspirations. Moreover, it showcases the company’s ongoing efforts to drive innovation in the travel and credit card industry.
The campaign has a robust street presence, particularly in bustling NYC areas such as Times Square and Madison Square Garden.
Chase Travel’s nationwide multimedia campaign
This ensures exposure to not only tourists but also to the local population, leveraging the city’s vibrancy and diverse audiences to boost brand awareness.
Chase Travel, under the wing of JP Morgan Chase since 2022, is committed to offering rewarding travel experiences for Chase Sapphire Reserve cardholders. The company promises exceptional value through exclusive travel benefits such as insurance, priority lounge passes, discounts on accommodation and dining at select locations worldwide.
In a bid to stand out in the competitive travel market, Chase Travel plans to enhance its market position by providing services tailored to the unique preferences and needs of its clientele. This underlines an industry trend of personalizing services to clients’ individual needs and is a strategic move to attract a wider customer base and increase market share.
Furthermore, Chase Travel also unveiled a unique program, “The Edit by Chase Travel,” with the intent to lead the charge in the industry. However, they confirmed that their advertising strategy would not include cable television.
