ChannelAdvisor, provider of e-commerce channel management solutions, has added 30 new retail customers who have chosen either ShoppingAdvisor or SearchAdvisor to manage their paid search or comparison shopping engine efforts. Some of these brand names include Magellan’s Travel Supplies, Massey’s Professional Outfitters, Overton’s, A Southern Season and Shoes.com.
SearchAdvisor enables online retailers to manage, automate and optimize their paid search efforts across top search engines including Google, Yahoo! MSN and Ask.com, all through a single interface.
“We chose ChannelAdvisor for their robust technology, extensive industry knowledge and their position as the clear leader in services after the sale,” says Mike Massey, owner of Massey’s Professional Outfitters. “We’ve come to rely on comparison shopping engines as a major element of our online marketing strategy. ShoppingAdvisor allows us to control all the factors that result in an effective comparison shopping campaign.”
ChannelAdvisor will be providing these customers one of three service programs or levels that the company offers: self-managed, guided and full service.
ChannelAdvisor’s self-managed solution is driven by the customers themselves using its technology.
“Our guided solutions provide our customers the training and resources upfront and then turn over the keys when they’re ready to drive themselves,” said Michael Jones vice president of ChannelAdvisor. “ChannelAdvisor’s solution manages a retailer’s entire program by our professional services staff that relies on customer input to drive the solutions.”
ShoppingAdvisor allows retailers to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies.
ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve results. Pre-defined business rules leverage best practices for increasing product exposure and conversion with the full spectrum of shopping engines.
It addresses retailers’ unique needs for incorporating both inventory levels and product costs into their paid search efforts. In addition, SearchAdvisor ensures that retailers do not bid on keywords for out-of-stock products and automates bid management by taking into account individual product cost.
“It illustrates our leadership and our unique collection of assets that puts us in a position to offer the only complete multichannel e-commerce solution that allows retailers to easily manage their search, comparison shopping and marketplace efforts through a single interface,” Jones said.