Cesari Response TV, Seattle, recently announced a partnership with Jericho Communications, which will concentrate on giving Cesari's dot-com clients a better perspective on marketing to the public without overspending.
“It isn't too difficult to predict that the endless well of money that Internet companies are currently dipping into will soon dry up,” said Eric Yaverbaum, partner at Jericho Communications, New York. “We'll help make your dime go a lot longer. This is not a marketing resource for those with less to spend; it's for those who want to spend smarter.”
This is the most recent move Cesari has made in order to strengthen its position as a full-service direct response television and marketing company, having extended its reach into new media last year with the addition of Cesari Interactive. Cesari Interactive develops dot-com DRTV ads that incorporate the visual and emotional aspects of a DRTV campaign directly into the Web site itself.
