Catalina Marketing Corp., St. Petersburg, FL, yesterday said its online subsidiary, SuperMarkets Online Inc., had developed alliances with several online companies to provide loyalty marketing programs to consumers. The companies will be participating in Catalina’s ValuePage program.
The companies include FreeRide.com, Cybergold Inc. and Gold Points.com Corp. Each alliance will offer custom-designed programs that leverage the strengths of each company.
The ValuePage program uses a barcode that, when presented at a participating supermarket along with promotional items, issues Web Bucks, cash rewards which consumers can use on their next visit to the store.
Through ValuePage, FreeRide.com will automatically reward consumers with FreeRide points when they make purchases. FreeRide points can be used for items like movie tickets and gasoline.
Cybergold will create a co-branded page with SuperMarkets Online that will help Cybergold customers save money on weekly grocery shopping.
The Gold Points program will give online shoppers the chance to receive special rewards when they shop for groceries using the ValuePage program.
