Carlson Marketing, a Minneapolis-based marketing services firm, is opening its first office in mainland China.
The office is in sister company Carlson Hotels' new Regent Shanghai hotel in Shanghai. Gabi Kool will head the office as managing director and executive vice president for mainland operations.
The Carlson group already has several firms operating in China. Among them are Carlson Wagonlit Travel, Regent Seven Seas Cruises, Carlson Hotels Asia-Pacific and Carlson Restaurants.
Carlson has three business units: meetings and events, sales and marketing services and Carlson 1to1, which includes Peppers & Rogers Group Consulting and Decision Sciences. An estimated 3,000 employees work at Carlson Marketing offices worldwide.