The Canadian Marketing Association established a business-to-business council to provide guidance on BTB marketing issues including benchmarks, best practices, case studies and research, the association said yesterday.
The B2B Council also will be involved with the CMA's education and professional development planning.
Leading the council will be Greg McKenzie, president of Pitney Bowes' PostLinx division. McKenzie has more than 20 years of business and marketing experience and has held executive positions with METACA, CIBC, Frito Lay and Nabisco. He is also chair of the 2006 CMA B2B Conference, to be held March 1 at Westin Harbour Castle Hotel in Toronto.