Canada Post Intros D-I-Y Direct Mail Campaigns


Aiming to bring first-class, targeted mailings to small businesses, Canada Post this week launches Snap Admail, a turnkey online program that can create a mailer, designate mail routes, and assess postage costs in a matter of hours.

Users go to the services website and enter an address as a locus for a mailing. What appears is a map checkerboarded with boundary lines of delivery routes (above). A cursor held over a particular zone pulls up a breakdown of how many houses and apartments comprise it. Would-be mailers can then select that zone for a mailing and choose whether it wants to mail to residences, businesses, or farms therein.

Once mailing zones are selected, users move on to Snap Admail’s design page to create mailers ranging from 5.5″ x 11″ flyers to 6″ x 9″ postcards. Design templates are presented for several businesses such as landscaping (left), construction, child care, home maintenance, healthcare, and manufacturing. Snap Admail, which is a joint venture with mail house Taradel, will also custom-design mailers for clients for an added cost.

Once the size and scope of the piece is designed, mailers move to a pricing page for fine adjustments to budget. By example, 5.5″ x 11″ flyer mailers cost $1.19 (Canadian) for 500, scaling down to 32 cents per piece for mailings of 50,000 or more.

“By providing an easy online marketing tool, we can help small businesses that may not have the time or resources to plan a campaign,” says Canada Post VP Marketing and Commercial Products Bill Gunton.

Canada Post and Taradel take mailings from print to delivery and offer Snap Admail users 24/7 customer support.



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