Tuesday, March 24
1:00PM ET/10:00AM PT
Content marketing is most effective when it’s unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile. Join us to hear examples and techniques for implementing a content strategy throughout your marketing department that will serve as one cohesive plan across all channels.
You’ll learn how to:
· Devise a content marketing strategy that aligns with your multichannel marketing goals
· Build a plan for content creation that works across channels
· Create alignment across teams to develop and use content cohesively
Chris Moody, Director of Content and Social Marketing, Oracle Marketing Cloud
Chris Moody is Director of Content and Social Marketing at Oracle Marketing Cloud. Formerly he served as VP of Marketing of Compendium before its acquisition. Chris is focused on effectively integrating content marketing with marketing automation to allow any marketer to be successful in their increasingly difficult role. He works closely with the Oracle Marketing Cloud team to help provide the most comprehensive marketing suite for today’s modern marketer. Chris has a lovely wife and son in Raleigh, NC. We’d also hate to forget to mention that he has “That’s what she said” on his wedding band.
Jay Baer, best-selling author and founder, Convince & Convert
Jay Baer, best-selling author and founder of strategy consulting firm Convince & Convert, has advised such industry leaders as Allstate, Caterpillar, Nike, and 31 of the FORTUNE 500 on how to acquire and retain more customers. His unique approach blends technology, social media, and customer service. The creator of five multimillion-dollar companies, Jay is also an active venture capitalist and technology advisor.