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Brodeur Worldwide Signs Aptilon, Idleinvetory.com

Online health companies Aptilon and idleinventory.com yesterday selected Brodeur Worldwide, Boston, and its Health Technology Specialty Practice as their agency of record.

Aptilon, Montreal, provides business-to-business e-marketing personalization solutions to help pharmaceuticals and medical device companies personalize and improve marketing and customer services. Brodeur will assist Aptilon with analyst relations, media relations, press materials, media training and trade show support.

Idleinventory.com, Canton, MA, is a business-to-business online market focused on excess medical products, supplies and equipment. Brodeur will assist the company with kit development, media training, analyst relations, media relations, alliance building with trade organizations, speaking opportunities, trade show support and online marketing.

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