Broadbase Software Inc., Menlo Park, CA, yesterday released its E-Marketing 3.5 marketing automation application for online and offline campaign management and customer and campaign analysis.
The application features a point-and-click Web-based user interface as well as e-mail capabilities, including response analysis, concurrent delivery of HTML and plain text e-mail and opt-in and opt-out capabilities.
The software's price starts at $250,000.
