Bozell Wins $80 Million Datek Online Account

Online brokerage firm Datek Online announced this week that Bozell Worldwide, New York, will handle its advertising, direct mail and media in what is being described as the company's first fully integrated campaign.

Datek chief marketing officer Robert Bethge said Bozell's strategic focus and consumer insight played a key role in the company's decision to bring Bozell onboard. Datek had begun its search for a new agency earlier in the year with the help of AAR/Bob Wolf Partners, an advertising agency search consulting firm.

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