The Bombora data is collected across what the company claims is “a first-of-its-kind cooperative of B2B media companies and made available via Audience Marketplace,” which allows the purchase and sale of anonymous, high-value audience data in one solution.
“Adobe is excited to collaborate with Bombora. Thanks to Bombora’s ecosystem of 400+ million global users, Adobe’s B2B customers will have the ability to build on the B2B profile and power cross-channel marketing in a relevant, personalized experience through Audience Manager,” said Ali Bohra, director of product marketing at Adobe, in a press release.
Bombora’s data allows advertisers and publishers to combine anonymous first- and third-party data for programmatic ad targeting, analytics, site-side personalization modeling, account-based marketing, and custom segment features enhancing marketing performance. The alliance aims to help maximize marketers’ analytics, personalization, attribution, audience modeling and targeting goals.
“There is a vast range of data quality on the market, and we embrace every chance to measure Bombora versus the noise,” said Bombora’s VP programmatic data solutions Greg Herbst in a press release. “We have the only B2B intent data collected from online sources at scale, and our strategic alliance with Adobe will help further prove that quality third-party data works.”