Blinds To Go Inc., a leading manufacturer and retailer of blinds and shades, selected Group 1 Software, Lanham, MD, to boost its relationship marketing efforts.
Using its DM1 database marketing system, Group 1 will offer Blinds To Go, Iselin, NJ, a database marketing solution for the rollout of marketing campaigns.
DM1 integrates Group 1's customer data quality solutions and third-party technologies provided by companies such as Oracle and MapInfo. It is then offered as an application service provider product through a high-speed Internet connection that links to a customer's network infrastructure.
The use of DM1 via the ASP is intended to help Blinds To Go focus on strategic analysis and sales-generating marketing programs, thus avoiding a waste of resources on implementation, data hygiene, database management and performance.