Blagman Opens Sid Caesar Video Campaign

Blagman Century Media has begun a short-form DRTV campaign to promote a video collection featuring the television comedy of Sid Caesar, the marketing agency said.

A national campaign for The Original Sid Caesar Collection, marketed by agreement with Caesar and Creative Light Entertainment, rolled out July 11 and includes national print advertising in addition to DRTV. Blagman, Santa Monica, CA, is providing production and media-buying services for the campaign.

The collection includes a three-pack set of videos featuring episodes from Caesar's television series “Your Show of Shows” and “Caesar's Hour.” Blagman is offering the set for two payments of $19.95 and including two bonus tapes.

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