Black Ink. Marketing, New York, a brand consultancy and marketing firm, has been given charge of developing a branding program for Royal Olympic Cruises. The account is estimated at $5 million and includes direct marketing, and advertising on the Internet and in newspapers and magazines.
Royal Olympic, Piraeus, Greece, is the largest cruise line in the eastern Mediterranean. Black Ink. is tasked to introduce two new luxury liners, the Olympic Voyager and the Olympic Explorer, to affluent North Americans. Clients of the 2-year-old Black Ink. include Chase Manhattan Bank, theglobe.com, Sanctuary Resorts, American Express Publishing and Prodigy.