Bankrate.com, a consumer finance Internet marketplace, said yesterday that it has entered into a co-branded partnership with BizRate.com to provide content for its finance section.
BizRate.com, Los Angeles, is a comparison-shopping site that allows consumers to shop across 20 categories of products and services at more than 1,500 online merchants.
“We are pleased to welcome BizRate.com as a partner,” said Jeff Cunningham, Bankrate's board chairman. “BizRate's users will find valuable tools and research at Bankrate that will help them make wise financial decisions.”
Bankrate.com, which is owned and operated by Bankrate Inc., North Palm Beach, FL, boasts more than 1.6 million unique site visitors per month. Users can access information from more than 4,000 financial institutions in 126 markets in all 50 states.
