Epsilon, a database marketing services provider, said yesterday that BizLand Inc., an online resource center for small businesses, has selected the company to design and build a custom marketing platform and provide member profile analysis of BizLand’s customer base.
The solution will enable BizLand to develop and deliver more relevant, customer-driven communications and strategically implement services that address the needs of its fast-growing online small-business community, according to Epsilon. Both companies are based in Burlington, MA.
Epsilon will consult BizLand on selecting the most appropriate touch point campaign management, call center and query reporting tools. These tools will be integrated with Epsilon’s database solution where the collected data will be analyzed, allowing BizLand to evaluate and refine its member communications.
BizLand, through its Web site, BizLand.com, offers free and low-cost services for small businesses such as Web site hosting, e-commerce storefronts and business promotional tools. BizLand members receive discounts on business products and services, as well as access to a forum to exchange ideas.