Bigfoot Interactive, a New York e-mail marketing services company, yesterday announced the launch of Dream Maker, a salesforce campaign management tool for online and offline marketing.
Backed by technology from Pica9, a multichannel sales and marketing automation systems provider, Dream Maker offers enterprise sales teams an online application that can localize and customize e-mail and print communications while maintaining a steady brand face.
In essence, the new product boosts the user's e-mail communications at the regional sales level, Bigfoot said. Dream Maker will be compatible with Bigfoot's Dream e-mail platform by year-end.
Salespeople across departments and locations can tap into the system, using centralized content and messaging templates. The application also contains a workflow management process that facilitates the approval of messaging and marketing budgets at the local and corporate level.
Dream Maker also includes Pica9's print-on-demand module for digital prints of marketing documents.
