Hitmetrix - User behavior analytics & recording

Best Practices for Securing Your Sales and Marketing Tech Stack in the Hybrid Work Era

securing your sales

59% of Americans have fallen victim to cyber crimes. Cyber crimes are rising, and businesses are more vulnerable than ever. The introduction of cloud-based technologies and hybrid work has emphasized the need for companies to take a blended approach to physical and digital security. Keep reading to learn about the best practices for securing your sales and marketing tech stack in the hybrid work era.

This guide will illuminate the best methods to keep your tech stack secure from both a physical and digital perspective. 

Best Practices for Securing Your Sales and Marketing Tech Stack

With cybersecurity attacks on the rise, it’s essential to keep your sales and marketing tech secure from both a physical and cyber standpoint. We will discuss the best cyber and physical security practices for securing your sales and marketing tech stack.

Enforcing Access Control on a Cyber and Physical Level

Touchless access control is an emerging cloud-based technology that can help you to enhance your building’s security without hindering daily processes for your employees. Touchless access control ensures that unauthorized users cannot enter your building. 

Your employees gain mobile access credentials to enter the building. When they enter, they do not need to withdraw their mobile device and swipe it over the access control reader. Instead, they can enter with simply a wave of their hand. 

When they wave their hand over the reader, this will trigger remote communication with their mobile device. The system uses a triple communication method with WiFi, BlueTooth, and cellular to ensure entry on the first attempt. With this technology, you can ensure your employees can quickly gain access while securing the building from intruders.

Since touchless access control is cloud-based, your system administrators can operate door locks remotely, locking and unlocking doors using a mobile application or cloud-based control center.

Applying Zero-Trust to Your Physical Security

Zero trust is a cybersecurity policy. With zero trust, you don’t assume you can trust every user on your network because they can access your system. Users gain access to data for daily operations, but nothing more. You should consider applying it to your physical security, too. 

Just because a visitor, employee, or contractor can access your building does not mean they can be trusted with your sensitive company assets and data, like your sales and marketing tech stack. So, you can apply zero trust to your physical security strategy by installing access control internally. Use smart door locks to restrict areas that house sensitive data and assets. Using touchless entry, the employees who frequent these places will be able to enter easily, but unauthorized users will be restricted from these areas.

MFA and Biometrics for Identity Verification

One of the key vulnerabilities of an access control system is the potential for an unauthorized user to gain entry using stolen or misappropriated access credentials. You should implement identity verification at your building’s entrance to keep your cyber and physical assets secure. You can do this using the following methods:

  • Biometrics – you can verify employee identity more stringently using biometrics. Biometrics are authentication methods such as fingerprint, facial, and voice recognition.
  • MFA – multi-factor authentication requires building users to present more than one credential upon entering the building. These could be access credentials, passwords, biometrics, and more. 

You can use MFA and other biometric access control methods at your building’s entrance to ensure your employees are using their credentials. They can fill out passcodes on their mobile, scan their fingerprint, or use voice recognition on their mobile.

Integrating Access Control and Video Security

Another way you can easily verify the identity of users at your building’s entrance is to integrate access control and video surveillance technology. You can host access logs and video security on a single interface for more straightforward identity verification by integrating access control and video surveillance. Your security team will have a more user-friendly experience when verifying user identity. 

A video intercom reader rolls access control and video security into a single streamlined device. It comes with touchless access control and high-definition video, allowing seamless integration.

Restrict Data Access to Only On-Site Users

If you implement a hybrid work model, you must ensure that your sensitive data isn’t vulnerable on your employees’ home networks. If your employee accesses sensitive data on an unsecured network, this data could be susceptible to interception. So, you should restrict data access for these sensitive assets to only on-site employees. They can access this data if your system validates that they are in your building and using your network.

Provide Cybersecurity Training

Many cybersecurity incidents are triggered by human error. To secure your business, you must provide your employees with cybersecurity training. The training should cover how to spot phishing scams, create strong passwords and install software updates regularly. This training will reduce your exposure to cyber attacks caused by human error if your employees have this training.


Your sales and marketing tech stack needs securing from both a physical and digital standpoint. By implementing these best practices for cyber and physical security, you can protect your tech stack despite the increased risk posed by a hybrid work model. Restrict access to company resources using location-based validation and multi-factor authentication methods.

Related Posts