If you wish to reach direct, database and Internet marketers with your online advertising, we’d like to let you in on one of the best-kept secrets in the field.
According to Alexa.com’s ranking of Internet traffic, the recently revamped DM News web site, www.DMNews.com, ranks NUMBER ONE in traffic among all the major direct marketing sites. Here are the Alexa rankings for July 9, 2006:
www.dmnews.com – 13,936
www.the-dma.org – 15,252
www.directmag.com – 34,686
www.multichannelmerchant.com – 37,979
www.chiefmarketer.com – 80,895
www.targetmarketingmag.com – 199,184
www.btobmagazine.com – 1,693,187
What does this mean for your online advertising program? Simply this. If you want to get the most eyeballs, the most ad impressions, the most traffic coming to your ad in the field of direct, database and Internet marketing, you need to be on www.dmnews.com.
With many new features – including RSS feeds, an inventory of 25,000 articles and daily feed-ins from our seven e-newsletters, — www.dmnews.com offers top exposure at highly competitive rates. Here’s our list of top recommended ad positions and prices:
Articles page – (prices per week) 1.37 million average pageviews per month
Leaderboard – 728 x 90 pixels- $2,200
Tower – 120 x 480 pixels – $2,200
½ Tower – 120 x 60 pixels – $1,200
¼ Tower – 120 x 120 pixels – $300
Franchise Button – 120 x 60 pixels – $1,450
Rectangle – 300 x 250 pixels – $2,400
Home Page – (prices per week) 226,708 average pageviews per month
Leaderboard – 728 x 90 pixels – $1,250
Tower – 120 x 480 pixels – $1,400
½ Tower – 120 x 240 pixels – $800
¼ Tower – 120 x 120 pixels – $500
Franchise Button – 120 x 60 pixels – $750
Category Pages – (prices per month) 1.39 million average pageviews per month
Leaderboard – 728 x 90 pixels – $650
Tower – 120 x 480 pixels – $650
½ Tower – 120 x 240 pixels – $375
¼ Tower – 120 x 120 pixels – $250
As you can see, many of these prices represent fabulous values since they were established before direct, database and Internet marketers showed their overwhelming preference for DM News.
For advertisers reserving positions prior to the August 30, we will protect you at these low rates for the balance on 2006. We urge you to claim your position now!
To reserve your online space on www.dmnews.com, or obtain further information, contact Robert diGioia, Associate Publisher, DM News, at 212-925-7300, or by email at [email protected].
