Best Friend Brand: Tips for Getting into Your Customers’ Inner Circle

Register today!

Tuesday, December 2
1:00PM ET/ 10:00AM PT

The digital marketing space is getting more crowded with each passing day, with consumers receiving a steady stream of marketing messages across channels and platforms. To cut through the noise, it helps to become a “Best Friend Brand” – one of the five or so companies that a person will repeatedly interact with and buy products from.

In this webinar, Walters will share his personal Best Friend Brands and provide ideas and tactics you can use to help you enter the circle of trust among your customers. You’ll get tips for:

  • Personalizing content to increase message relevance
  • Using automated, triggered emails to drive stronger engagement
  • Delivering awesome experiences that build loyalty
  • Fostering trust so customers look forward to your emails, texts, social posts and push notifications


Dave Walters, Product Strategist, Silverpop

Dave Walters is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. As the final businessperson before IT, he typically sits at the intersection of business need and technical build—most often with a marketing-driven view of the world. As a product evangelist, Dave works hands-on with Silverpop customers to sharpen their marketing strategies and architect technology solutions that solve business problems. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.

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